What does it mean when a title's price flashes gold, green or yellow?
These color-coded animations signify significant changes in a title's price. On a Product Details Page, if the eBay price flashes green, it (the store) beats the (product's) MSRP (Manufacturer's Suggested Retail Price) by three dollars less than its (the MSRP's) value. In search results, this state is denoted with a static green row. If the (eBay) price flashes yellow, it beats that of any mass-merchandiser by three dollars (less than its price). In search results, this state is denoted with a solid yellow row. (Mass-merchandisers typically include stores that don't resell their products, such as Wal-Mart and Best Buy.) If a seller flashes gold, it is the only one in recorded existence selling the title--potentially making it a collector's item. In search results, this state is denoted with a static gold row. On the Other Prices & Sellers and Quick Stats pages, these three states are denoted with a flashing white row.
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